Human Experience Intelligence
The Data Appeal Company, through proprietary algorithms based on artificial intelligence, machine learning and semantic analysis collects, measures and analyzes all feedbacks posted online, combining them with geographic and contextual data, offering regions and enterprises the opportunity to optimise business potential, gain in-depth market knowledge and establish a competitive advantage.
The Data Appeal Company SpA (formerly Travel Appeal) is an Almaviva Group, through Almawave, since 2022. In 2023 the Company acquired 70% of the share capital of Mabrian Technologies S.L., a Spanish company specializing in travel & destination intelligence solutions, to consolidate its international positioning.
The Data Appeal Company mission is to simplify the use and understanding of data, in order to help companies and tourist destinations make effective and informed decisions.
The Data Appeal Company S.p.A.
Sole member
Head office
Via del Tiratoio, 1
50124 Florence
Share capital Euro 68,165.63 fully paid up
Companies’ Register of Florence
Tax code/VAT 04633420262
R.E.A. 626029
Company subject to the management and direction of Almaviva S.p.A.
