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Almaviva & M'Illumino di Meno

Almaviva & M'Illumino di Meno

A collaboration that keeps growing, year after year

Each year, on the National Day for Energy Saving and Sustainable Lifestyles, Almaviva participates in “M’Illumino di Meno”, an awareness campaign promoted by Caterpillar Rai Radio2. The initiative invites individuals, public institutions, businesses, and organizations to reduce their electricity consumption for a day by turning off unnecessary lights and reducing the use of electronic devices, thus encouraging the adoption of more responsible habits.

From switching off the lights at its Casal Boccone headquarters to twinning initiatives at the group's offices in Brazil, thus embracing the “no borders” call to action, From its running team’s activities to the planting of trees at Almaviva campus in Rome, as well as its efforts in Guatemala, where the partnership with ZeroC02 supports a significant number of farming families, sowing the seeds of hope for generations to come. All the way to the collection of used clothing, in collaboration with the community of Sant'Egidio, to reduce the environmental impact of fast fashion.

By joining M'Illumino di Meno, Almaviva reinforces its commitment to social responsibility, environmental protection, and effective governance, the objective of which is to promote the ethical and sustainable digital transformation adopted by Almaviva Group. In fact, the Group business model aims to create value for people, clients, and the environment, by implementing and collaborating in initiatives that encourage responsible digital innovation focused on employee well-being, reducing environmental impact, and promoting sound corporate governance. This commitment translates into circular economy practices, the use of renewable energy, and flexible hybrid work models that improve work-life balance, aligning corporate operations with a sustainable vision for the future.