Measuring the impact of tourism for a more sustainable Naples

Project

NA VITA is a project (Spoke 6 cascading call dedicated to Southern Italy - May 2024) co-financed by iNEST – Interconnected Nord-Est Innovation Ecosystem interuniversity Consortium (project code ECS00000043 – CUP H69J24000300008 PNRR – National Recovery and Resilience Plan – Spoke 6 Tourism, Culture and Creative Industries), coordinated by Ca’ Foscari Venice University.

Scope

The growth of tourism has generated positive economic benefits, but also significant challenges: overcrowding, rising real estate prices, and the loss of identity in historic centers.

The trend of overtourism requires a new vision for the governance of urban destinations. Digital tools are needed to measure, forecast, and manage the impact of tourism on the economy, society, and the environment.

Solution

Thanks to its expertise in spatial data analysis and socioeconomics, Almaviva Group has developed P*E*S*A*, a monitoring and forecasting model that measures the impact of tourism on four key dimensions.

For each dimension, the model builds synthetic indicators based on measurable variables, updated periodically, which provide an annual score and a growth forecast.

P*E*S*A* also allows for estimating the direct influence of tourist arrivals on each indicator, providing policymakers with detailed tools to implement targeted and timely actions.

Impact

Project summary