16-02-2026

Joinrs, the leading recruiting platform for companies seeking Gen Z talent, presents the Most Attractive Companies Italy 2026, a list of the medium-to-large companies that are considered most desirable to the "AI Generation", the generation that has integrated artificial intelligence into their daily lives. The independent, data-driven list is based on an analysis of companies' behaviors and validated by Joinrs Data Loop, the annual observatory dedicated to analyzing trends and preferences within the community.

In a rapidly changing job market, MAC Italy 2026 serves as a compass for navigating expectations, values, and new priorities. It is a useful tool both for job seekers, who can thus focus on stimulating environments that are in line with their values, and for companies seeking talent, giving them the opportunity to strengthen their employer brand and improve their ability to attract and retain employees.

The selection involved 2,600 companies active throughout Italy, 290 of which were included in the final list, with no participation fee, ensuring maximum objectivity.

"In a large digital innovation group," said Marina Irace, Group Human Resources Director, "training is an essential lever for development and competitiveness. Technical and soft skills represent the intersection between strategy and tangible value. Internal academies and continuing education are assets of a corporate culture that invests in people's potential, attracts talent, builds an environment capable of evolving with the market, and driving change. Digital innovation and sustainable growth start with people: trained, competent, and ready to grow every day."

Gabriele Giugliano, Co-founder and CEO of Joinrs commented: "After the Digital Generation comes the AI Generation, a new wave of talent growing up with artificial intelligence integrated into the way they think, search for employment, and choose where to work. With more than 1 million people in Italy alone (and more than 2 million worldwide) in our community, and based on the data that emerged from Joinrs Data Loop, we observe new demands: transparency, continuous development, and authentic culture. This list captures what they are truly looking for and shows companies where the real attractiveness is at play today."

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