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"AI: a cultural challenge before a technological one." - Marina Irace, Group HR Director for the Almaviva Group, in Fortune Italia

"AI: a cultural challenge before a technological one." - Marina Irace, Group HR Director for the Almaviva Group, in Fortune Italia

25-05-2026

Today, Almaviva is a company with 40,000 employees worldwide and operates as an international group in 30 countries, with over 65 subsidiaries and a strong presence in Europe, the United States, Latin America, North Africa, and the Middle East, supporting projects and clients in global contexts

"More and more often, teams are working on distributed projects and collaborating from different countries on a daily basis. This involves the operational integration of different skills and cultures, as well as the development of an increasingly open and inclusive corporate culture that values diverse skills and promotes collaboration among teams." These were the words of Marina Irace, Group HR Director for the Almaviva Group in Fortune Italia.

Almaviva has been ranked among the top companies in Europe for Diversity & Inclusion, according to a recent analysis published by the Financial Times and Statista on European companies that best embody these values.

In the same vein is Almaviva’s membership in Valore D and PARI business associations dedicated to gender equality, fostering an inclusive culture within organizations in our country, and combating gender-based violence.

What about artificial intelligence in the hiring process? "AI is a tool that helps speed up certain stages of the process, but it does not replace human value. "The opportunity for interaction and connection remains, and will always remain, the defining element of the journey," says Irace. "For companies, the challenge will be to navigate this transition responsibly, investing in ongoing training and creating environments in which people can evolve alongside technology. "The main thing is the ability to govern change and drive innovation."