16-02-2026

The Digital Innovation Observatories of the Politecnico di Milano’s School of Management serve as a reference point for digital innovation not only in Italy, but in the European Union as well.

Almaviva is a sponsor and The Data Appeal Company is a partner of the Travel Innovation Observatory, established in 2014 to study and understand the evolution of one of Italy’s most important economic sectors: tourism. The Business Travel Observatory has also been active since 2019, in partnership with the University of Bologna. The objective is to guide companies, institutions, and tourist destinations in understanding sector dynamics from the perspectives of both supply and demand, helping them to identify opportunities for innovation.

The Travel Innovation Observatory Community includes tens of thousands of companies across the country.

The group builds sustainable, interconnected, and inclusive communities, supporting businesses and public administrations in their digital transformation to foster the growth of individuals, communities, and the country.

In particular, The Data Appeal Company’s Human Experience Intelligence solutions - dedicated to geolocated data, sentiment analysis, market intelligence, and sustainability - enable strategic decision-making for tourism and local development.