The nineteenth edition of the La Pecora Nera independent guide was presented at the Roma Convention Center “La Nuvola” in Rome. Bringing a breath of innovation: introducing the use of blockchain technology to certify the reviews of the establishments in full transparency.
“Technological innovation makes it possible to generate value even within contexts that appear unrelated to the digital world: content certification, greater guarantees for consumers, quality,” says Michele Svidercoschi, AlmavivA's Chief Communications and Institutional Relations Officer. “A project that actualizes the potential of the blockchain technology which AlmavivA has been working on for some time, as the first Italian company to propose a hybrid public-private governance model that safeguards Made in Italy quality and excellence.”
Read the press release.