11-02-2020

"Feel Florence" is here: the new city branding offering tourists (and citizens) suggestions on how best to experience Florence, and not just in terms of sightseeing. Along the lines of "Be Berlin" and "I Amsterdam", "Feel Florence" is the name of the new app developed by Florence City Council and designed for tourists and citizens with the aim of controlling the flow of tourists in the city by suggesting unusual itineraries in the center, in the districts and in the metropolitan area, helping the tourists find local experiences so they get to know the city and its specialties better while offering citizens a tool for keeping up to date with events and initiatives taking place in the city.

The "Feel Florence" experiment began today at the Palazzo Vecchio, with a presentation by Mayor Dario Nardella, Regional Councilor for Tourism Cecilia Del Re and Managing Director for Tourism in the Metropolitan City Tommaso Triberti, in view of tomorrow's launch during the BTO event at Stazione Leopolda.

The codesign phase will begin on March 1: until then it will be possible to ask the Florence City Council to add you to the list of "beta testers" so you can download the app, try it out and interact with the Council by suggesting new content or improvements to existing content, or by suggesting new functions that could make the app even more useful, until its final launch, scheduled for June. Over the next few months, with the support of AlmavivA as a digital partner in the development of the platform, the administration will start production of the app and the official tourism portal, with a view to replacing the organization's previous channels publicized up to this point.

"A revolutionary tool," Mayor Nardella declared, "which will allow the city to manage the flow of tourists more efficiently and help users, tourists and residents alike, to get the very best experience of the city. A new way of perceiving tourism and public space for cities known for art, such as our own, which need to intelligently manage the huge number of people crowding the city center in particular. Another step forward in the digital transition of the city"...

Continue reading the Press Release on the City of Florence website.

In the photo, left: Vincenzo Pinto - AlmavivA PAL and Health Market Manager, Regional Councilor Cecilia Del Re, Mayor of Florence Dario Nardella, Michele Svidercoschi - Chief Communications and Institutional Relations Officer at AlmavivA, Barbara Pacileo - PAL Operations at AlmavivA.