07-11-2022

The paintings of the National Gallery of Modern and Contemporary Art in Rome are featured in the metaverse dedicated to the excellence of Italian design. Fontana, Guttuso, De Chirico, Balla, Boetti, and Burri are just a few of the great artists behind the 13 masterpieces on display as digital twins in the first exhibit of the Love IT Detroit metaverse.

The virtual exhibition is organized by designers, developers, and 3D artists from WEDOO, Almaviva Group’s digital innovation agency, with the intention of offering an entirely new artistic experience.

The initiative celebrates one year of BeIT, the worldwide campaign dedicated to Made in Italy, promoted by ITA - the Italian Trade Agency and relaunched by the Italian Consul in Detroit, Paola Allegra Baistrocchi.

The masterpieces can be viewed on the Home | Love It Detroit website.