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Hydrogeological instability, Almaviva Bluebit CEO Franco Masenello: “Prevention must be data-driven”

Hydrogeological instability, Almaviva Bluebit CEO Franco Masenello: “Prevention must be data-driven”

15-09-2026

Preventing hydrogeological instability means understanding and monitoring the local area, and knowing how to interpret the signals provided by the data.

In an interview with Nonsoloambiente.it, during the roundtable on hydrogeological instability promoted by Almaviva and organized by TASK FORCE ITALIA at the CEOforLIFE ClubHouse Montecitorio in Rome, Franco Masenello, CEO of Almaviva Bluebit, explores the role of data, technologies and monitoring in risk prevention and in the protection of local areas, infrastructure, and communities.

An approach that puts knowledge and the ability to anticipate events at the center of prevention strategies.