10-11-2025

Almaviva is assisting INPS in its digital innovation and supporting the Central Communication Department in enhancing, improving, and simplifying its relationship with residents, with a particular focus on the institute's identity and recognizability.

Within this framework, the “rebranding” project plays a key role, forming part of INPS’ broader vision for user-centric digital transformation: an initiative that combines strategic design and technology to make digital services simpler, more accessible, and more coherent.

The “INPS Rebranding” project has been selected by the ADI Permanent Design Observatory for inclusion in the 2025 ADI Design Index, the volume that gathers and showcases all the projects eligible for the 2026 ADI Compasso d'Oro Award, a prestigious recognition that shines the spotlight on the year’s best examples of Italian design.

With the same intention, but with a focus on “user-centric digital transformation”, INPS has also received the prestigious international “Red Dot Award: Brands & Communication Design 2025”, one of the most important international design awards, celebrating excellence in brand building and visual communication.

Both projects were carried out with the support of ALMAVIVA, WEDOO, BIP, SKETCHIN, and ACCENTURE, all of which are working closely with INPS to shape a new visual identity, one that is more modern and inclusive, fully aligned with its history, and capable of evolving its core values.