Tackling any form of sea and water basin pollution

Almaviva Group has joined Fondazione UniVerde as a partner of the Mediterraneo da Remare campaign, launched in 2011 in collaboration with the Fondazione Marevivo and with the support of the Italian Coast Guard.

The mission of the campaign is to combat all forms of sea and waterway pollution, in particular that caused by plastic waste, and to promote the transition from an outdated model of tourism to one that is sustainable and responsible with regard to rivers, lakes, and the sea.

With the involvement of athletes and young people, the campaign has become a fixture of Italy’s summer environmental awareness calendar, featuring events all over the peninsula and even abroad.

The initiative also aims to discourage the use of motorboats in favor of environmentally friendly alternatives. Activities like canoeing, kayaking, sailing, and other environmentally sustainable water sports offer a way for people to explore bodies of water and natural landscapes while respecting the ecosystems and natural habitats of aquatic flora and fauna.

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