20-02-2014
Rome, 20 February 2014 – Television viewing and social media comments obviously go together: the second evening of the show, on the theme of “nostalgia”, featured a drop in the number of tweets, which almost halved compared to the first evening, from 320,000 to 185,900.
In any case, the total tweets generated in the first and second evening pass the half a million mark (577,819). The real-time monitoring by Almawave on Twitter, as part of its “Social Analysis Sanremo 2014” survey, highlighted several trending topics:
The hot topics of the evening
Among the guests of the evening, Claudio Baglioni was the most tweeted about, with 42% of tweets, most of which were about his youthful look and the memories of his early hits («I and my mother are singing like mad #Sanremo2014 #baglioni»). His most tweeted-about song? “Mille giorni di te e di me”.
But the Twittersphere also pays tribute to Franca Valeri (22% of all guest-related tweets), with words of esteem, respect and admiration for one of the greatest and most ironic Italian actresses («there are moments when even tweeters keep a respectful silence #valeri #Sanremo2014 #sanremochi»).
Another celebrity getting a lot of buzz is the Canadian singer-songwriter and composer Rufus Wainwright (17% of tweets), although the fuss surrounding his presence at the Festival, stirred up by members of the fundamentalist Catholic “Papa Boys Association”, seems to have died down, in Twitter at least, with most of the tweets praising his talent and observing that he is no longer “as outrageous as he used to be”.
Also among the guests other tweets focus on the Kessler Twins (10%), Claudio Santamaria (3%) and Kasia Smutniak (2%), while 4% concern a future guest, Marco Mengoni, who will be making a surprise appearance on Friday (he had not originally been included in the guest list), exactly one year after winning last year’s edition of the contest. Tweeters make assumptions about the song he will sing, which will probably be a tribute to Luigi Tenco.