02-02-2026

As the start of the Milano-Cortina 2026 Winter Olympics approaches, new data provided by The Data Appeal Company and Mabrian - companies specialized in travel and location intelligence, controlled by

Almawave (Almaviva Group) - indicate a sharp increase in forecasts across the entire hospitality sector, as well as in air traffic."Analyzing air capacity dynamics allows destinations to identify important, timely, and concrete signals on how to effectively intercept demand from the best-connected inbound markets,” commented Carlos Cedra, Director of Marketing and Communications at Mabrian. “This type of analysis is crucial not only for supporting stable, year-round tourism growth, but also for maximizing specific periods linked to major, high-impact international events with global visibility, such as the Winter Olympics."

"Milano-Cortina 2026 will put Italian tourism in the spotlight during the most sensitive period of the year for many of these destinations," said Mirko Lalli, CEO and Founder of The Data Appeal Company. "The combination of sporting appeal, peak winter season, and the international scale of the event amplifies the Olympics' impact on the entire tourism system, particularly the hospitality sector. True success will not be measured by numbers alone, but by the destinations’ ability to deliver a consistent, credible experience that lives up to the reputation they wish to build."