10-10-2024

Almawave S.p.A., an Italian enterprise listed on the Euronext Growth Milan market (Ticker: AIW), and a member of the Almaviva Group, a Data & Artificial Intelligence player, announces that its subsidiary The Data Appeal Company has signed a strategic agreement with Visa, a digital payments global leader, to boost the attractiveness of tourist destinations through a structured and comparable analysis of visitor spending habits at major international destinations.

D/AI Destinations - The Data Appeal Company’s benchmark industry platform built to improve tourism promotion by optimizing investments and achieving marketing&management goals - from today integrates a new analytics feature: the Spending Module. This innovative tool can particularly facilitate Destination Management Organization (DMO) activities by returning a complete picture of the types of items visitors purchase at different times and seasons of the year. The main categories examined are hospitality, food and dining, transportation and retail sales, and entertainment and attractions.

By comparing aggregated anonymous data updated monthly, the country of origin, and the type of Visa card used, it will then be possible for DMOs to tailor the offerings of individual destinations, better addressing and meeting the needs of their tourists. In addition, Spending Module, based on a two-year historical database, enables reliable comparisons with trends found at other benchmark destinations and in various months of the year. The same location-based promotional campaigns and related investments can be customized and so become even more effective. The integration of Artificial Intelligence into the D/AI Destinations platform supports the more advanced management of tourism destinations. AI quickly processes the collected data, enabling predictive analysis and strategic suggestions to optimize marketing activities and resource allocation. This helps DMOs make informed decisions and the more precise and proactive customization of tourism offerings.