10-06-2024

Milan and Florence are welcoming significant numbers of tourists, which have also brought major challenges. Against this backdrop, BVA Doxa, a leading Italian research institute and part of the international The BVA family, and The Data Appeal Company, an Almawave Group company specializing in analytics based on Big Data and Artificial Intelligence for the world of tourism, join forces and their respective expertise to analyze and understand the phenomenon of overtourism. They have begun with the cities of Milan and Florence, leveraging the mine of data provided by the web, social media and surveys.

"We believe that this research can be a valuable tool for local institutions and all stakeholders involved in the tourism sector”, stated Mirko Lalli, CEO of The Data Appeal Company. "The goal is to build a citizen-friendly tourism model that is able to generate economic benefits for the city, while respecting the environment and the local community. As always, we want to help, through data and understanding phenomena, to rebalance the quality of life of the resident citizen with the quality of experience of the temporary citizen”.