17-09-2026

For three days, the Tiber will take center stage in Rome, with Almaviva and piùblu.

We Can Blu It! 2026, a sport and environment initiative, was presented today in Rome at the Museo del Tevere. The event is organized by piùblu, an association committed to protecting rivers and aquatic ecosystems, with Almaviva as Main Partner.

From September 25th to 27th, along the banks of the Tiber, the event will bring together sport, the environment, culture, and community engagement, with the aim of encouraging residents, students, tourists, businesses, and athletes to experience the Tiber as an environmental asset and a place for different communities to come together.

• The program includes the international “Tiber Skiff” rowing regatta, organized by the Italian Rowing Federation.
• For three days, the riverfront promenade beneath Ponte Sant'Angelo will be transformed into an impressive showcase of sport and sustainability.
• On September 27th, the Almaviva Blu Race will be held, a non-competitive race intended to transform the Tiber into a space where people can come together.
• The Almaviva Group will be present in the Sustainability Village, showcasing the Tiber as a Smart Water Management laboratory.

“Water is the thread that connects every aspect of our lives,” said Michele Svidercoschi, Director of Communication, Marketing & Public Affairs at Almaviva. “Technology helps us to understand, track, and protect it. The Almaviva Group’s presence as the event’s Main Partner reflects the commitment and responsibility of digital innovation in protecting and managing water resources. We’ll be at the Sustainability Village to show, also through augmented reality and VR headsets, how we monitor the journey of a drop of water throughout its life cycle, turning data into knowledge and knowledge into timely and informed decisions.”

Find out more.