04-11-2024

AI: Almawave has strengthened its presence in the Middle East by signing a Memorandum of Understanding (MoU) with Reach Digital, the digital transformation division of Reach Group, part of the IHC (International Holding Company), headquartered in Abu Dhabi.

The goal of the agreement is to develop new commercial synergies, with a particular focus on the MENA (Middle East and North Africa) markets of the United Arab Emirates, Saudi Arabia, Morocco, and Egypt, leveraging both the Almaviva Group company’s technological expertise in the field of AI and the extensive client network and market experiences of Reach Digital, specialized in AI, IoT, data analytics, cognitive technologies, and innovations for smart cities.

The partnership will concentrate on implementing AI-based technologies, creating innovative solutions capable of responding to the most complex business challenges, improving companies’ operational efficiency, and advancing the technology sector of the countries in the region.

Valeria Sandei, CEO of Almawave, commented: “Through this partnership, our company confidently continues in its journey of international growth. The entire MENA region, particularly the United Arab Emirates, is a region in which, more than elsewhere, investments in artificial intelligence are growing rapidly and this agreement, backed by Reach Digital’s profound knowledge of the market, will allow us to further strengthen our presence in these highly strategic countries.”

Hazem Ahmad, Chief Commercial Officer of Reach Group, added: “This collaboration is a testament to our commitment to advancing digital transformation. We’re excited to begin collaborating with Almawave, whose cutting-edge AI technologies will allow us to deliver exceptional value to our clients.”

In photo: Yousef Alhosani (Public Sector, Reach Digital), Hazem Ahmad (Chief Commercial Officer, Reach Group), Mario Pucciarelli (Business Development Director, Almawave), and Mohammad Khaled (VP Growth and Business Transformation, Reach Group).