24-06-2020

“Agrifood, digitalization of processes and integrated blockchain to overcome Covid”

“AlmavivA has adopted solutions that integrate diversified technologies built on the availability of data-based services.” In the emergency, this has “provided continuity for all players within the agricultural sector, in a single virtual space set up for the sharing and digitalizing of documents. A Virtual Room based on SalesForce technology,” explains Fulvio Conti, Head of Agriculture and Environment Practice, when speaking to AgrifoodxRipartire.

Stories, innovations, businesses: through AgrifoodxRipartire, the Italian arm of PRIMA - Santa Chiara Lab at the University of Siena – undertakes a journey from Northern to Southern Italy to document the dynamism of the agri-food sector and the challenges facing a country that is starting up again.

Heavily affected by the pandemic, Italian Agrifood has responded to the crisis by implementing strategies and innovations to tackle the health-oriented, financial and political difficulties as well as the resulting social and environmental repercussions. In its capacity as a technological partner of the Ministry of Agricultural, Food and Forestry Policies and of AGEA Agenzia per le Erogazioni in Agricoltura (the Italian Agricultural Funding Agency), AlmavivA is right on the front line with business owners, researchers and startuppers as they tackle the new scenario with creativity.

Conti continues, “Apps and Augmented Reality are making it possible to share and sign documents without forcing physical interaction. It is now necessary to work on integration with technologies to guarantee data authenticity in the context of the production and supply chain and the ecosystem. Blockchain may be a new response to the need to oversee change.”

Read the interview of Prima Observatory on Innovation, the digital platform that collates and promotes the best innovative practices in the agri-food sector, in the Press Room.