15-09-2025

Blood cannot be bought or manufactured in a lab. It can only be given.

Donating blood is a voluntary act that costs nothing. It is a civic duty and a tangible expression of solidarity towards others. It celebrates the value of life, breaks down barriers of gender, race, religion, and ideology, and is one of the few moments of true preventive medicine. It is an extraordinary act of generosity that saves lives.

Almaviva supports the Italian Red Cross in Rome - a city that is far from self-sufficient - by organizing Blood Donation Day on September 18th at its Casal Boccone offices.

Become a donor. It takes only a few minutes to save a stranger’s life.