26-03-2021

AlmavivA has adhered also this year to “M’illumino di meno”, the sustainable lifestyle energy saving day launched by the radio program “Caterpillar” aired on RaiRadio2.

“M’illumino di meno 2021” invites people to narrate the small and large species jumps in their lives. The jumps we’ve already made and those lying ahead, with regard to living mobility, eating habits and circular economy.

Our “species jump” measures 5 thousand trees. Those of the small forest that AlmavivA has planted in Guatemala. To take care of the planet and promote sustainable development generating a high social impact. To incorporate ecological evolution in our lifestyles—a must in order to emerge better from the pandemic. Each of the 5 thousand trees is fitted with a tracking system, consisting of an unambiguous code for monitoring its growth remotely. Each tree is entrusted to an AlmavivA person who becomes its ideal custodian, forging a deep bond between the company and the forest.

But just how much are 5 thousand trees? Find out by watching the video on the AlmavivA project with ZeroCO2.