22-10-2025

Almaviva is assisting INPS in its digital innovation and supporting the Central Communication Department in enhancing, improving, and simplifying its relationship with citizens, with a particular focus on the institute's identity and recognizability.

The “rebranding” project, carried out by the Institute in partnership with ALMAVIVA, WEDOO, BIP, SKETCHIN and ACCENTURE, fits into this context.

The project has been selected by the ADI Permanent Design Observatory for publication in the 2025 ADI Design Index: a volume that gathers and showcases all the projects nominated for the ADI 2026 Compasso d'Oro Award, a prestigious recognition that shines the spotlight on the year’s best examples of Italian design.

For INPS, the project delivered a new visual identity, respectful of its history, yet more modern, inclusive, and capable of evolving its core values.

In particular, the Almaviva team helped the institute define its new visual identity through the creation of the new INPS logo and the development of the SIRIO Design System: a set of rules and guidelines that ensure consistency and continuity across all of the Institute's digital channels.