Corporate Prevention Days and the Race for the Cure

Dedicated to breast cancer prevention, the collaboration between Almaviva and Susan G. Komen Italy, a volunteer-based non-profit organization that has been working to fight breast cancer since 2000, has been growing for more than a decade.

The first European branch of the Dallas-based “Susan G. Komen for the Cure” organization, Komen Italia is the largest international institution. It has been dedicated to this field for more than 30 years, focusing all of its activities on an issue of enormous social importance.

Breast cancer is, in fact, the most frequent form of cancer among women of all ages and the leading cause of death in women over age 35. Men, albeit rarely, can also develop this illness (1 out every 100 cases of breast cancer). There are more than 47,000 new cases each year in Italy, equal to one new diagnosis every 15 minutes. One in nine women will develop breast cancer in her lifetime, with serious repercussions on families and the work force. Although the likelihood of finding a cure is quite high, nearly 12,000 women each year lose their battle.

So there is still much to be done, and Komen Italia is working to increase the chance of recovery and to improve the quality of life for the many Italian women dealing with breast cancer. Almaviva is by its side, organizing annual Prevention Days in Almaviva’s main offices and participating in the Race for the Cure, the largest event in Italy and the world dedicated to the fight against breast cancer.

The Race in Rome, a participating city since 2000, features four days of sporting events, health, and solidarity which take place within the “village” set up in Rome's Circus Maximus, with the traditional 5-kilometer run and 2-kilometer walk through the streets of the city center. Almaviva has always been one of the largest teams participating in the initiative.

With the money raised through the Race for the Cure, Komen Italia has, from 2000 to the present day, already collected and distributed approximately €4,000,000 which have gone to fund the organization of 436 projects, its own and of other associations, in the fight against breast cancer. These include refresher courses for healthcare workers, prevention education programs for healthy women and students, clinical services aimed at recovering and improving the mental and physical well-being of post-operative women, and the purchase of equipment for the diagnosis and treatment of breast cancer.

Find out more on Komen Italia website.