11-09-2024

The Data Appeal Company, an Almawave Group company specializing in analytics based on Big Data and artificial intelligence for the tourism industry, and DestinationThink, a leading destination marketing company based in Vancouver, Canada, are joining forces to support tourism destinations worldwide.

Almawave, an Almaviva Group company, continues its process of internationalization and overseas expansion.

Thanks to this partnership, The Data Appeal Company and the Almawave Group will be able to expand into North America and Oceania, while DestinationThink will gain visibility in Europe and offer its clients an advanced and innovative platform with which to analyze their sentiment score, monitor market trends in real-time, and outperform its competitors.

Combining DestinationThink’s strategic marketing expertise with The Data Appeal Company’s analytical skill, destinations will have access to a tool that will help them improve their performance and ensure not only that the collected data is accurate, but that it can be used to develop concrete and effective strategies.

Valeria Sandei, CEO of Almawave Group, emphasized: “I am so pleased about our partnership with DestinationThink, a partnership which opens up exciting opportunities for us in the North American market and beyond. The challenges that tourist destinations all over the world are facing, especially when it comes to ESG issues, require a significant change of course. In this regard, artificial intelligence can provide the means to find effective, useful, and quick solutions for increasingly sustainable tourism.”

Mirko Lalli, Founder and CEO The Data Appeal Company, added: “We’re thrilled about this partnership and honored to be teaming up with DestinationThink, a pioneer in sustainable tourism. This partnership will give us the opportunity to expand into new markets and work with top-tier destinations around the world, in California, Australia, and the UK.”

Rodney Payne, CEO of DestinationThink, said: “Today’s tourist destinations gain a competitive advantage thanks to the information provided by sentiment analysis. At this pivotal time, in which collaborations are essential, the insights gained from this data also help site managers engage local stakeholders and celebrate their successes. We’re proud to partner with The Data Appeal Company to provide tourism industry leaders with the cutting-edge tools they need in order to care for the places that not only they, but also visitors, love.