13-09-2022

Wedoo, the AlmavivA Group’s international innovation agency, with offices in Turin, Rome and Detroit, in collaboration with Amazon Web Services (AWS), showcases Italian excellence in the United States with the first ever metaverse activity to have been created by a public administration.

This immersive and interactive environment is an essential part of LoveIT Detroit, an initiative organized by Michigan’s Italian Consulate for the Detroit Month of Design, taking place in the city this September.

The event brings Italy’s story as a fashion, food, furniture, and mobility capital to the productive heart of the United States through a permanent exhibition, meetings, and promotional activities in two locations that combine the charm of the historic area with digital innovation.

At 1001 Woodward Avenue, a “real” and iconic location in the city center, Wedoo has conceived and developed a digital environment, a true digital twin of the event, with immersive and interactive experiences developed on the Unreal Engine platform, the same one used for video games like Fortnite. This technology makes it possible to recreate environments and animated objects in real time, in order to offer users a rich, engaging, and accessible experience that requires nothing more than one’s browser, thanks to pixel streaming.

The space of the LoveIT Detroit metaverse is active and accessible throughout September at www.loveitdetroit.com