Giving voice to territories through data  

Use case

More effective territorial marketing & management, support for decision-making, analysis, and planning based on data

Opportunity

Accelerating innovation and efficiency in Public Administration for managing and enhancing territories, while also improving user experience through the use of AI-based solutions.

Challenge

Leveraging technology to collect, measure, and analyze a unique combination of geolocated data, feedback, online content, and market trends to support and boost territorial growth, through:

• gathering data from 130+ online sources with millions of contents analyzed every hour
• comparison with "competitor" destinations over time
• natural language search on specific topics and data clarifications.

Solution

Platforms to make marketing & territorial management more effective, supporting decisions, analysis, and planning based on data, thus helping organizations leverage human experience – from operators, citizens, and visitors – for the growth of the area.