30-01-2023

The ASSTRA Annual Conference, a national platform for the study and discussion of key mobility issues, is underway at the MAXXI in Rome.

“Today, in order to improve service, it’s necessary to change perspective and focus on people,” emphasizes Stefania Di Serio, Almaviva’s Head of Sales & Business Development for the International Market. “We need to get to know them, who they are, how they travel, and why they travel. Plus what values are important to them in terms of affordability of service, convenience, and environmental impact. CRM, business intelligence, and passenger flow: technology helps us collect data that can be transformed into useful information for designing and implementing a personal and customized service, based on means of transportation that are available when and where they’re needed, information that can be viewed in real time on various devices, and a single integrated ticket with the most affordable fare."