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Cultura Campania

Cultura Campania

Use Case

Digital Culture Ecosystem for the Campania Region


A single digital platform to manage, navigate, and explore Campania’s vast cultural heritage, rich in art, history, and traditions that encompass the Region’s local archaeological, archival, bibliographic, cinematic, musical, historic-artistic, and theatrical sectors.

The digital cultural heritage ecosystem in Italy

The fulcrum of a strategy to build a digital ecosystem that encompasses all of Campania’s cultural heritage, which, with Cultura Campania, is developing a museum project that includes the monitoring of environmental parameters, both physical and related to visitor frequency, in order to ensure the safety of works of art, and a portal dedicated to cultural heritage, with fully immersive 360° technology.

The implemented ecosystem fulfils the local authority need to:

Create a digital ecosystem

serving as a shared activity space for all those involved in the cultural sector

Promote local cultural excellence

and provide services that promote tourism

Establish real and virtual connections

between all institutional players in the local cultural industry

Build a common operational model

among ABAP bibliographic and archival assets, including cinema, theater, and visual arts

Standardize the development approach

for services provided by Campania’s PAs in order to create and promote a cohesive selection of services based on the interoperability of data and applications

Monitor the achievement

of the objectives set forth in the digital growth strategy



An innovative, usable, and accessible experience that preserves a vast cultural heritage by transforming it into a digital format, developed by the Campania Region through the funding of an ambitious campaign to catalogue and acquire digital versions of works of art, books, archival collections, and audiovisual materials in numerous museums, libraries, archives, and archaeological sites distributed throughout the Region.

The use of AI-driven technologies and IoT, virtual reality and augmented reality, the multi-service voice technology platform of PerVoice, an Almaviva Group company, and an integrated system of tools for cataloging and archiving cultural resources made it possible to:

Monitor environmental parameters

(temperature, humidity, and brightness) of the primary rooms and warehouses of the MANN via IoT sensors

Monitor visitor flows

within the Via Duomo local museum ecosystem via remote sensors

Manage and access digital content

in 3D, 360° photos, gigapixel, and IIIF images

Segregate catalog operations

according to the organization and sharing of resources among the organizations themselves

Perform multi-lingual and multi-domain searches

of the entire cultural heritage acquired

Create narrative pathways

built not only by connected nodes, but also through an interactive graph, drawing from the acquired informational assets

Have an immersive and multichannel experience

(using web, mobile, and VR) of virtual museum displays or ancient buildings reproduced in collaboration with experts in order to facilitate the user’s learning and discovery


Contact the Culture, Tourism & Sports team