08-09-2014

2014 CONAREC Award presented to AlmavivA do Brasil: the best Company for Customer Loyalty and Customer Care in Brazil

AlmavivA do Brasil participates in CONAREC 2014 in São Paulo, the National Congress for Business-Customer Relations, which represents the most important appointment for the CRM sector at the global level, held 9-10 September.

Now in its twelfth edition, the two days bring together thousands of professionals and top managers from the most important companies in the country to discuss trends, strategies and innovation, and to explore best practices for business-customer relations.

During the 2014 CONAREC inaugural dinner, the Grupo Padrão announced the results of the “Panorama Brasileiro do Setor de Relacionamento com Clientes 2014” study, recognising AlmavivA do Brasil as the best company in the categories “Operação de SAC” (Customer Care Service) and "Operação de Retenção & Fidelização” (Retention and Loyalty Service).

At CONAREC 2014, the Italian Group which is a leader in Information and Communications Technology participated in both the exhibition section – on a new stand, AlmavivA do Brasil presented the latest innovations in its offerings using Almawave technology – and in the congress section: Valeria Sandei – Almawave CEO and Director of Strategic Marketing for the AlmavivA Group – participated in the round-table discussion on "The future of contact centers in a world where the customer wants advantages and service 24/7".

Sandei's comments focused on the growing importance of new technologies for the development of a sector that has grown to over a million posts in Brazil and two million direct hires, according to a study by ABRAREC – the Brazilian Association for Business-Customer Relations.

Marco Tripi, President and CEO of AlmavivA do Brasil and Valeria Sandei, President of Almawave do Brasil