Tavola disegno 1 copia

“Social Analysis Sanremo 2014”: Almawave monitors Twitter chatter about the Italian Song Festival

“Social Analysis Sanremo 2014”: Almawave monitors Twitter chatter about the Italian Song Festival

20-02-2014

The survey aims to pick up the buzz in the social media world

 

Almawave, AlmavivA Group’s innovation company, is conducting a Social Analysis of Sanremo 2014 to provide a real-time insight into the social network sentiment – of Twitter users in particular – on the forthcoming Sanremo Song Festival.

The survey, carried out in partnership with the Ugo Bordoni Foundation, aims to pick up the buzz in the social media world about Italy’s most popular TV program, as part of a broader joint project for the development of cutting-edge innovative solutions in this field.

Social Analysis Sanremo 2014 focuses on the chatter in Twitter about the presenters, the singers and the guest stars (based on mentions, hashtags, related terms), and analyses the sentiment about the characters and the topics of the Festival, through a statistical estimate of the tweets with a positive, negative or neutral opinion.

Social Analysis Sanremo 2014 meets the need to measure an increasingly widespread phenomenon – the so-called second screen – enshrining the progressive (conceptual and operational) integration between conventional television viewing and Twitter, the second screen on which to comment on television content and develop interactions between users regarding the content.

The method used – based on the continuous real-time analysis of tweets created from 8 pm on each evening of the show, with the real-time processing of the results – consists of three steps:

  • retrieval of the data from Twitter, on the basis of a set of key words;
  • management and smart filing of the data, according to a storage capacity suited to the amount of processed information;
  • social business intelligence, consisting of a statistical survey of the emerging concepts, DB querying and analysis of both data and sentiment.

“Almawave has been investing for years in its semantic laboratories for investigating natural language as a lever for the real-time understanding of Web opinions and sentiment” says Valeria Sandei, CEO of Almawave, who continues:

“By integrating our cutting-edge technology and the retrieval solutions and scientific methods developed over the years by the Ugo Bordoni Foundation we are now able to achieve absolute excellence in the analysis of television content”.

Read the press releases: