20-02-2014

on the theme of “nostalgia”, it features a drop in the number of tweets

Rome, 20 February 2014 – Television viewing and social media comments obviously go together: the second evening of the show, on the theme of “nostalgia”, featured a drop in the number of tweets, which almost halved compared to the first evening, from 320,000 to 185,900.

In any case, the total tweets generated in the first and second evening pass the half a million mark (577,819). The real-time monitoring by Almawave on Twitter, as part of its “Social Analysis Sanremo 2014” survey, highlighted several trending topics:

• the peak, this time, of tweets at the beginning of the show, around 9 pm, in connection with the tribute by Claudio Santamaria to Alberto Manzi, followed by Luciana Littizzetto’s performance with the Kessler Twins
• among the heavyweight contestants the most popular was Noemi, with 13,593 tweets, distancing the second most popular, in terms of online buzz, Renzo Rubino, with 9,586 tweets, and the third Francesco Renga, with 7,898 tweets, followed, in this order, by Giuliano Palma, Ron, Francesco Sarcina and Riccardo Sinigallia
• among the young artists, Zibba ranked first with a large number of tweets (1,752), followed by Diodato (1,263), Filippo Graziani (1,239) and Bianca (1,074)
• the quality league table – in terms of tweet sentiment – is topped by Renzo Rubino, who totals the highest number of both positive (37%) and negative (41%) tweets, which obviously proves that his rather emotional performance in the show stirred up opposing views in the social sphere. Noemi ranks second for positive tweets (36%), followed by Giuliano Palma (31%). Among the young artists, Filippo Graziani topped the league table of positive tweets (30%)
• the sentiment regarding the two presenters remained more or less unchanged from the first evening, with 31% of positive and 40% negative tweets for Luciana Littizzetto and 31% positive and 44% negative tweets for Fabio Fazio.

The hot topics of the evening

Among the guests of the evening, Claudio Baglioni was the most tweeted about, with 42% of tweets, most of which were about his youthful look and the memories of his early hits («I and my mother are singing like mad #Sanremo2014 #baglioni»). His most tweeted-about song? “Mille giorni di te e di me”.

But the Twittersphere also pays tribute to Franca Valeri (22% of all guest-related tweets), with words of esteem, respect and admiration for one of the greatest and most ironic Italian actresses («there are moments when even tweeters keep a respectful silence #valeri #Sanremo2014 #sanremochi»).

Another celebrity getting a lot of buzz is the Canadian singer-songwriter and composer Rufus Wainwright (17% of tweets), although the fuss surrounding his presence at the Festival, stirred up by members of the fundamentalist Catholic “Papa Boys Association”, seems to have died down, in Twitter at least, with most of the tweets praising his talent and observing that he is no longer “as outrageous as he used to be”.

Also among the guests other tweets focus on the Kessler Twins (10%), Claudio Santamaria (3%) and Kasia Smutniak (2%), while 4% concern a future guest, Marco Mengoni, who will be making a surprise appearance on Friday (he had not originally been included in the guest list), exactly one year after winning last year’s edition of the contest. Tweeters make assumptions about the song he will sing, which will probably be a tribute to Luigi Tenco.