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An Italian call center opens in Shanghai, China

An Italian call center opens in Shanghai, China

05-10-2010

After consolidating its operations in Tunisia and Brazil, AlmavivA embarks on its mission to China. CCID-AlmavivA-Information-Technology-Shanghai-Co.

10/05/2010

It’s the first branch in China of CCID-AlmavivA Information Technology Shanghai Co.

After consolidating its operations in Tunisia and Brazil, AlmavivA embarks on its mission to China. CCID-AlmavivA-Information-Technology-Shanghai-Co., in fact, is now set to develop its contact center activities and IT services for the local market.

 
The operation is the result of an agreement concluded by AlmavivA in Rome, in May 2007, with CCID, a prime Chinese Group directly controlled by the Information Industry Ministry in Beijing, which specializes in IT publishing and consulting and providing contact center and information technology services.
 
This new Italian-Chinese joint venture is chaired by Andrea Marzapane, AlmavivA’s International Activities Manager, while the General Manager, Fu Xiaoyu, has been designated by CCID Shanghai Technology.
 
The strategy of CCID-AlmavivA Information Technology Shanghai Co., in this early phase, is to develop a Center with 200 workstations employing about 400 people.
The rapid pace of growth of telemarketing in China, in a fast-expanding liberalized market, allows us to forecast, in the forthcoming years, an increase in the number of workstations to over 2,000, with approx. 5,000 employees and the broadening of operations to another 11 Chinese cities. The objective of the new company is to achieve, by 2014, a turnover of 70 million euros in contact center and IT services. In 2010, in China, outsourced CRM contracts are expected to total a value of 311 million, while 14 billion euros will be earmarked for investment in developing the IT sector.
 
This foothold in China is the latest step in AlmavivA Group’s internationalization strategy, successfully pursued in recent years in Tunisia, where the CosTunisie subsidiary makes 90% of its turnover on the Mediterranean markets, and Brazil, through AlmavivA do Brasil, whose 8,000-strong employees – working in the Sao Paulo and Belo Horizonte offices – deliver services to such prime customers as Tim Brasil, Telefonica, Banco Itaù and other local businesses. AlmavivA do Brasil, starting from scratch, has developed into the tenth largest call center provider in Brazil in the space of only four years; in order to maintain this very high pace of growth, the company is poised to extend its operations on the South American market to include the IT and hi-tech innovation consulting sectors.
 
And today AlmavivA do Brasil can also rely on Almawave do Brasil, the AlmavivA Group’s newly launched company for addressing innovation in the Consulting and Business Intelligence Area, which opened last August.