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Anima Siciliana: officially launched today

Anima Siciliana: officially launched today

05-07-2010

Today Almaviva launches Anima Siciliana – a communication project comprising a billboard advertising campaign in the Sicilian cities of Palermo and Catania and the posting of a dedicated website – almavivasicilia.it -

Anima Siciliana: officially launched today 
 

AnimaSiciliana.jpg
 
Today Almaviva launches Anima Siciliana – a communication project comprising a billboard advertising campaign in the Sicilian cities of Palermo and Catania and the posting of a dedicated website – almavivasicilia.it – representing AlmavivA’s take on the three cornerstones of our corporate mission, in Sicily and elsewhere: Work, Fairness, Future.
 
AlmavivA has been operating in Sicily for ten years now, bringing its system of values, which it has been upholding for twenty-five years, ever since the Group was founded by a Roman entrepreneur of Sicilian origin.
 
In these ten years we have created jobs for about 6,000 young Sicilians. Real jobs, which we have had to defend in the past, and which we are still defending, from all the problems caused by a difficult economic situation and a severe economic crisis. With the substantial indifference of all those people – ranging from the world of politics (a certain type of politics) to the civil society (a certain type of civil society) – who view us as a substantially “foreign body”, a complicated undertaking (despite its “normality”), which is hard to control and condition.
 
Over these ten years – and, especially, in the last very difficult three years – we have found it is our duty to support the right of young Sicilians to work and live in their region.
And we have been rewarded by them, with loyalty, hard work and professional skills.
 

Read more at almavivasicilia.it