09-02-2010
Engineers, communicators, bloggers, entrepreneurs, top managers, government representatives, economists, researchers and innovators will be meeting up on 10 February, at Palazzo Mezzanotte in Piazza Affari, Milan.
AlmavivA Consulting is partner to the Digital Communication Forum. Italy innovates. Communication and technology for streamlining society. 
Engineers, communicators, bloggers, entrepreneurs, top managers, government representatives, economists, researchers and innovators will be meeting up on 10 February, at Palazzo Mezzanotte in Piazza Affari, Milan, for the Digital Communication Forum
the annual event for promoting digital communication as a lever for corporate innovation and streamlining red tape.
The Forum is promoted by Comunicazione Italiana, Italy’s first “Business Social Media”.
The protagonists of the Forum includ:, Daniele Lombardo from AlmavivA Consulting who will be speaking on: "The Semantic Enterprise: an effective application for supporting the net reputation".
AlmavivA Consulting has developed two in-house innovation laboratories dedicated to the development of solutions based on proprietary semantic technologies, and services for supporting marketing and CRM processes, concerning, in particular: the analysis and monitoring of Web reputation and sentiment, the valorization of the information available on the customer’s different contact channels.
Today, customer satisfaction and, generally speaking, the market perception of an enterprise form spontaneously on the Web and on the different contact channels made available by the company. Monitoring reputation, knowing where opinions are formed and who influences them, understanding the sentiment in respect of a brand, product or service, all represent a competitive edge. AlmavivA Consulting’s approach is based on two objectives, “listening” and “participation”, and aims at valorizing the knowledge collected from all the available channels, whether internal (call centers, e-mails, faxes, web,…) or external (social networks, blogs, forums, institutional websites, the press,…), to support the definition of prompt and integrated actions with respect to business, communication and marketing.
