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AlmavivA: launching the Group's new advertising campaign based on the slogan "What do your clients think? We have the answer"

AlmavivA: launching the Group's new advertising campaign based on the slogan "What do your clients think? We have the answer"

06-10-2014

The focus is the Group's value proposition

Expected billboards and the distribution of information leaflets in airport lounges and on Alitalia flights, as well as planned web media.

Rome, 6 October 2014 - "What do your clients think? We have the answer" is the slogan for AlmavivA's new corporate advertising campaign that will be launched in the next few days. AlmavivA is the leading Group in the information technology sector in Italy.

This focused campaign, developed entirely by the Group's internal creative team, will be rolled out over the next six weeks, with the aim of increasing awareness of the AlmavivA brand and its key figures, particularly in the light of its recent international development with the opening of new offices.
The focus is the Group's value proposition, with a presence in 8 countries with 54 offices, 37,000 people and 450 million contacts managed each year.

The campaign will be driven through Alitalia, with space both on board the aircraft and in the airport for:

  • advertising boards in 9 Alitalia lounges at the airports of Rome Fiumicino, Milan Linate, Naples Capodichino, Venice Tessera and Catania Fontanarossa;
  • distribution of a total of 50,000 information leaflets in the above lounges and on board Alitalia flights between Rome and Milan, Rome and Rio de Janeiro, and Rome and São Paulo.

In addition, over the next few weeks, the campaign will also extend to online newspaper publications.

Valeria Sandei, Strategic Marketing Officer for the AlmavivA Group and CEO of the subsidiary Almawave, explained that “With our innovative technologies, especially in the area of speech analytics, we intend growing our international market. This is why we have recently opened new offices across the world: in the global hi-tech centre in Silicon Valley, but also in countries with interesting prospects, including firstly Brazil, where we have already been operating successfully for a few years, and Colombia, but then also in China, Tunisia and South Africa”.

claim campagna pubblicitaria AlmavivA