He has masterminded the rapid development of the company on the Brazilian market. In just four years, in fact, its turnover has skyrocketed from 22 million reais in 2007 to the expected 200 million in 2010, increasing almost tenfold, a performance that has earned AlmavivA do Brasil the title of fastest growing telemarketing firm among the 500 analyzed by the consultants of IDC.

 

But for Mr. Salomone all this is only the beginning: "My aim is to transform our call centers, by 2014, into the leading call centers not owned by a telephone company", he says, referring to Contax, owned by Oi, and Atento, which belongs to Telefonica.

 

However, there is still a long way to go because, to achieve this goal the company needs to make 500 million reais in 2014. Thanks to its fast-paced development, AlmavivA do Brasil has become the tenth largest call center services provided, in terms of turnover, always according to the IDC estimates. "It may be a very young company” said Stan Braz, a manager at Sintelmark, the trade association grouping the telemarketing companies based in Sao Paulo, “but it has expanded very rapidly, and the concern now is that it may start encountering increasing difficulties ".

 

In order to keep up such high growth rates, the company is starting to consider offering semantics and AI based services, by telephone, online or even via totems, with virtual assistants interacting with the customers. Another strategy focuses on offering IT services, which the competition has already started doing for some time now. The company has not ruled out any amalgamations either.

 

A call center industry leader in Italy, with concerns in China and Tunisia, AlmavivA has secured some very important customers in Brazil. Although it has not yet been confirmed, DINHEIRO has discovered that the telephone companies Telefonica and TIM, Itau Bank and the Estacio de Sa University all use AlmavivA do Brazil’s services.