The Forum PA Protagonisti dell’Innovazione Award. AlmavivA rewards Elisabetta Montesi, Manager of the Institutional Relations Unit of the Local Health Authority (Usl) of Cesena.

 

On 14 May 2009, AlmavivA assigned the “Premio Protagonisti dell’Innovazione” Award at the closing Conference of Forum PA. The AlmavivA committee, comprising Antonio Amati, Andrea Monorchio and Maurizio Beretta, selected Elisabetta Montesi for the following reason: “She has fostered the introduction of innovatory tools in the social and health care field. In particular, with the "Pediatria a misura di bambino" (Child-tailored Paediatrics) project, supported by a communication and Fund Raising campaign, she has collected the necessary funds for increasing the games activities in the children’s ward at the Bufalini Hospital of Cesena.”

 

The project was part of the larger “Health: product/process innovation in the health service facilities” project.

 

But who is Elisabetta Montesi?

 

Elisabetta Montesi is from Cesena, where she was born on 7 September 1967.

 

In 1992, she graduated in Law from the University of Bologna. Since 1995 she is a full-time staff member of the Local Health Authority of Cesena, where she currently holds the position of Manager of the Institutional Relations Unit.

 

In 1995, she attended the School of Specialization in Administrative Law and Administration Science (SPISA) at the University of Bologna, where, in 1997, she was awarded a Master’s Degree in “Organization and Management of Health Services”, organized by the Regional Department of Health, and in 2006 a Level 1 Master’s Diploma in Fund Raising and Social Corporate Responsibility, at the Faculty of Economics of the University of Bologna.

 

After years of work in the field of public communication, in the same year she started focusing on Fund Raising, designing and developing the fund raising campaign “Pediatria a misura di Bambino”.

 

Her projects

 

In 2005 she created the “Pediatria a Misura di Bambino” project, and associated communication and fund raising campaign, to collect the necessary funds for implementing and maintaining the single sub-projects, involving the opening of a bank account dedicated to collecting funds for the children hospitalized in the children’s ward of the Cesena Hospital.

 

In 2005, the first corridor of the children’s ward was decorated in a manner suitable to appeal to children.

 

In 2006, the ward was completed with the decoration of the second corridor.

 

In 2007, a games room was opened and the entrance hall of the ward was decorated with an aquarium and a reception area featuring games for children and reading corners.

 

Since 2005, public charity events are held every year to collect the necessary funds for activities such as clown-therapy, which, for many years now, have been carried out in the children’s ward of the M. Bufalini Hospital.

 

Since 2005, numerous partnership and sponsorship, as well as cause-related marketing projects, have been launched with local businesses supporting the “Pediatria a Misura di Bambino” project and associated fund raising, and which have attracted large numbers of local citizens.

 

In 2008, an Art Therapy project was launched for the small patients of the children’s ward.

 

In 2009, a project is under way, in partnership with the Cultural Association of Pediatricians (ACP) and the Antoniano di Bologna, within the framework of the “Nati per la Musica” (Born for Music) project, aimed at promoting music as a means of communication and support of the link between parents and their children, by encouraging the musical experience of infants and promoting new opportunities for spreading music among small children, as well as illustrating to parents and their families the advantages that this practice entails for the global growth of children, their families and society as a whole.