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Looking to the future across the generations: the new ADV image of AlmavivA Group

Looking to the future across the generations: the new ADV image of AlmavivA Group

05-08-2022

AlmavivA 2022 advertising campaign starts in a few days. It is centered around a new image that we hope can express the main idea of our business mission: putting the potential of digital innovation at the service of development and fair and lasting growth to guide the transition to a truly sustainable future in the short term.

This involves looking at the digital revolution as a formidable resource for a transformation enabled by technology, but not determined by it. This approach allows us to look at the world through the eyes of tomorrow, aware of the expectations and scope of the ongoing changes. It means recognizing the importance of the skills and preparation needed to meet the challenge, and taking responsibility for helping trigger change in our time. The production of value for future generations is already a reality at AlmavivA. We’ve started from three fundamental areas: health, mobility and the environment.