In the years prior to the pandemic, tourism in Italy had been characterized by strong and continuous growth: 131.4 million arrivals and 436.7 million stays in accommodation facilities in 2019 (an all-time record), up 2.6% and 1.8%, respectively, compared to the previous year.
According to the new 2020 ISTAT classification based on tourism density, 78.5% of Italian municipalities are classified as “touristic”. In fact, only 1,704 municipalities, out of the nearly 8,000 that make up our Country, were classified as “non-touristic” because they lack tourist flows and accommodation facilities.
The National Recovery and Resilience Plan, known as “Tourism 4.0”, aims to promote digitalization, innovation, and competitiveness in the tourism sector through the creation of a digital ecosystem that helps manage tourist flows and integrates services made available to both operators and tourists, as well as through the organization of major events throughout the Country.
The plan aims to facilitate the revitalization of tourism through a digital and sustainable approach, renewing the digital presence of Italian destinations, enhancing tourist-accommodation facilities, and improving infrastructure (including digital) for both present and future visitors through a series of measures focused on innovating and digitally connecting tourism sites/services and their promotion, including:
for balancing tourist traffic and investing in sustainable tourism, cultural heritage, and the landscape
of tourist businesses
in environmentally sustainable redevelopment and the improvement of hospitality service standards
among businesses in order to improve the quality of services and reduce inefficiencies caused by sector fragmentation
of tourism SMEs and the services offered through digital innovation, as well as the use of new technologies by operators
of the tourism sector
Geolocation, personalized content, and augmented reality are changing the face of global tourism.
Almaviva Group, engaged in research and development of solutions based on emerging AI-driven and people-centered technologies, collaborates with local administrations to achieve the objectives of the PNRR:
Almaviva facilitates the interaction between tourists and the territory through the development of tourism portals, for Regions and major destinations, as well as smart tourism destination ecosystems.
Additionally, Almaviva supports the Ministry of Tourism in the implementation of various digital, integrated, modular, and scalable components for managing and sharing information and content through:
available to central administration and individual Regions for the mapping of tourist destinations
to provide Tourist Information Points in Italy with a trouble ticketing tool for accessing centralized tourist information
to share business model validation, assessment, and mentoring services with innovative start-ups in the sector