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The digital revolution of the Culture sector

Technological innovation has brought a breath of fresh air to the culture sector. In fact, cultural heritage as a whole is at the center of a large and innovative digitalization process.

The Culture sector is currently undergoing profound changes related to the digital revolution, as well as to the emergence of new methods for sharing knowledge and promoting our Country’s heritage.

The PNRR for the promotion of artistic and cultural heritage

The PNRR includes a series of investments aimed at promoting Italy's artistic and cultural heritage, which is one of the greatest in the world: from artwork such as paintings and sculptures, to parks, monuments, gardens, historic villas, and other structures of significant architectural value.

According to ISTAT data from 2019, there are 4,880 museums and other such institutions spread out across the country: approximately one in three municipalities is home to at least one museum, archaeological site, and/or monument.

A heritage of inestimable value, which not only offers people the opportunity to expand their knowledge and culture outside of schools and universities, but also contributes significantly to our Country’s economy.

Among the PNRR primary objectives for the Culture sector are:

digitalization of the sector

removal of architectural, sensory, and cultural barriers


Almaviva Group for the Culture sector

Almaviva Group is a technological partner of public administration in the digitalization process of the cultural heritage sector, with solutions for:

Monitoring and supervision

of the digitalization processes of cultural heritage

Integrated Management

of the national library system’s archives and cataloguing systems


The integrated culture ecosystem

Almaviva responds to the PNRR objectives of preserving culture and making it accessible through the development of a comprehensive content management platform.

An integrated ecosystem for multimodal management and use by both experts in the field and users of cultural content, leveraging new technologies to promote history and culture and offer a unique and immersive experience, thanks to:

Virtual & Augmented Reality

to provide a sensory experience without physical or cultural barriers

3D Scenes

to create digital itineraries with historical images and traditional music


Contact the Culture, Tourism & Sports team