22-01-2024

These days technology is as present on the field, as spectators are in the stands. We currently face two challenges: the controlled distribution of content with more detailed profiling of the fan base in order to provide more accurate and analytical options; and how to exploit the enormous appeal that soccer has, investing in "soft" tools and building a new perception of this sport, for example through mobile applications, to improve usability. Furthermore, knowledge and availability of data are important to create a shared fan base for the various soccer organizations.

Snack Summit Riyadh. From local to global and back: soccer forward! Soccer needs to join the movement of technological innovation in order to improve its product, safety, and ability to entertain and engage. Antonio Amati, General Director of IT for Almaviva, spoke during the mini-conference entitled "Kicking Into the Future: Exploring Media, Innovation, and Technology in Football [Soccer]" at the Social Football Summit in Saudi Arabia.

How do we deal with the problem of piracy?

“Technology is essential. An important step was Piracyshield, which increased awareness of the phenomenon and provided concrete tools to counteract it. Continuous and preventive action, based on intelligence, is necessary, with data scientists who monitor online behavior and criminal phenomena.”

Watch Amati's speech starting at minute 17:00 https://lnkd.in/dzyRh8JM