Sports as a catalyst for tourism
Sports can have a significant impact in generating tourist traffic, not only through major international sporting events, but also through local athletic activities and tourist destinations that offer outdoor athletic experiences.
Cities that invest in high-level sports infrastructure have the potential to attract more sports tourism, generating a positive economic impact on the Region.
The digital transformation of the Sports sector
Digital transformation and the technologies which support it provide new opportunities to innovate the processes and services offered and to improve the spectator experience and experience of those who participate in athletic events and sports tourism initiatives, thanks to the following tools and platforms:
Wearable devices
to monitor athletes' performance and health status in real time during athletic activity
Data Analytics
to evaluate marketing strategies and analyze and monitor visitor traffic at events and in regions, in real time and on a nationwide level
Marketing & Communication
for digital advertising and internal & external communication campaigns
IoT & autonomous things
to monitor sports equipment and infrastructure as well as environmental conditions during sporting events, and ensure physical safety at crowded venues
E-ticketing & e-commerce
for online sale of tickets to events and destinations, and purchase of complete packages
Virtual & augmented reality
to innovate and improve the selection and use of products and services
User experience
to improve the experience of participants and athlets in events and sports tourism
Almaviva for Sports
Smart Sport Platform
A platform for sports tourism that connects the organization of sporting events with the supply of tourist services, hospitality, and integrated and sustainable infomobility, in order to match supply and demand, through the use of a service dashboard that displays visitor flows and the typologies in the area.
The goals of the Smart Sport Platform are:
Planning and management
of the impact of tourism on a specific area, and mobility services availability
Promotion and preservation
of cultural heritage in areas hosting sporting events
Management of the carrying capacity
of a destination during major events or peaks due to high season
